Category: Product Marketing
What You Need Before You Build a List
| August 24, 2011 | Posted by Louise under Product Marketing |
In the Beginning, there were hieroglyphs, smoke signals, the pony express, Morse code, and even carrier pigeons. And let’s not forget regular old fashion mail delivery. In those days, communications were so time consuming and potentially dangerous, that nobody worried about building a list. Luckily, we’ve come a long way and can now communicate from… more
Is Your Product or Site a Purple Cow?
| August 16, 2011 | Posted by Louise under Product Marketing |
What I mean by “Purple Cow”: whatever you are selling, whether for money or for collecting loyal followers – is your product or site remarkable? Does it stand out from the masses of competition? If you are in the midst of developing your business, which means developing your product, figuring out your niche, building your… more
According to Godin, the key is to target those otaku markets. Solve their problems or meet their demands.
So, are you catering to an otaku market? How do you reach them? Leave a comment and we can discuss it further.
Keep moving forward…
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