How Do You Handle Negative Feedback Online?
|July 22, 2012||Posted by Louise under Do What You Love (motivation & inspiration)|
Well, I had my first “heckling” this week! (Am I in the big leagues now?)
At first, I was shocked and angry. I was accused of dishing out some B.S. and therefore acting “shamefully”. This guy flat out dissed me to his readers!
This struck a nerve as I work hard – I’m driven, in fact – to provide honest, well-researched and/or experienced information that I think will be helpful and entertaining enough to inspire and help you succeed. That intention is behind everything I write and communicate. It’s how I roll in business and in life! (Read it on my about page)
So, you can imagine mister-know-it-all’s comment (and link to my site!!!) got my nose out of joint.
But let’s get to the point; I’m not here to vent or rant! Now that I’ve calmed down, I realize there’s a few opportunities in this experience…every cloud has a silver lining…So I turned to one successful blogger, Jeremy Schoemaker from shoemoney.com, and found this great piece of advice on his blog:
Every business and public figure needs to embrace negative public attacks/reviews/criticism and here are reasons why:
- New visitors – Whenever there is a new “shoemoney sucks” or “shoemoney is a scam” post you will notice a ton of new visitors that have never visited your site before. Just like how I had never heard of Matt Mullenweg or Jensense above until I saw those negative posts the same will apply to your visitors. Its like you just launched a PPC campaign…. only its free traffic!
- Authority status – When someone criticizes you it means they think enough of you to take time out of their life and give you a free critique. They consider you an authority.
- The long term effect – Long after the buzz from the post has gone away visitors will still return to your site. Odds are they wont even remember how they got there.
- Free Labor – I can’t tell you how impressed I have been with how hard some people will work to try to discredit you. Sometimes even small groups will become infatuated with everything you do. Its truly amazing. They are the best PR ROI you will ever see.
- Any press is good press – yes I know its cliche right? I wrote a while back about how there is no such thing as bad press when you have a quality product. I strongly believe that. As much as people like to label others as “mindless sheep” people will form their own opinions when they come to your site. And when you have a quality site with quality content… thats the win. Like my disclaimer says, “You should question everything. You should come up with your own thoughts and opinions and not trust some stupid blogger.” I STRONGLY believe that.
- The Links – Its hard to criticize someone without linking to them. You can bet almost every negative post about you or your company will include a link. These of course give you more authority status in the eyes of search engines and also the click through traffic is nice.
- Bringing you back to earth – I could get lost in the shoemoney “spotlight”. Being I was such a loser the first 2/3rds of my life its nice to be recognized for my accomplishments. Being a rock star in the industry is pretty awesome. Being in magazines.. newspapers… TV. Getting attacked/insulted online gives me some humility (yes a little bit) and also makes me focus on what matters and actually got me to that point- Working hard on our businesses. It also reminds you of the people who dunno what a “shoemoney” is and they loved you way before anyone gave a shit what you said online or how successful you were in your businesses.
How Do You Handle Negative Online Feedback?
How would (or did) you react if someone criticized you or your work publicly online?
- Would you retaliate and diss that person back?
- Would you write them a nasty note?
- Would you just ignore them and say it comes with the territory?
- Would you prank call them?
- Would you send them flowers? (OK, now I’m just being sarcastic…)
I think it’s an important question to ask yourself, especially if you have a public presence online. Being online can make you a target, want it or not. So expecting it on some level and knowing how you would handle it is a great way to protect yourself from blows that can damage both your reputation and your confidence.
Please share you insight below…Let’s brainstorm on this!
Love what you do!
Want to read more? Get your free weekly SAOBiz Doing What You Love Newsie