Create Buzz Through Effective Online Marketing
|October 3, 2012||Posted by Guest Author under How To Start A Business|
Guest post by Clayton Stannard
Effective Online Marketing Is Key…
It doesn’t matter if you’re a small Mom and Pop store or a behemoth box chain, finding the right marketing campaign has always been the business equivalent of the Holy Grail. In the old days, 30-second radio jingles, 50-foot billboards and savvy television commercials were the dominant means of promotion and the first step in creating a thriving business.
Today, in our continually evolving Internet culture, the marketing platforms are different. In other words, if you want your business to succeed, then you need a powerful online presence. However, digital marketing isn’t all that different than plastering an eye-popping and memorable advertisement along the freeway. The goal of both traditional and digital marketing is to create buzz, hype and conversation about a product or service. Metaphorically speaking, the tools of marketing may have changed but the toolbox is still the same.
Below are helpful online-marketing strategies that will boost your business:
Content that Creates Buzz
The content of your website is the most important feature of a viral campaign. It should not only be written in a concise and easy-to-understand manner, but it needs to offer something new, exciting and outside-the-box. It needs to have a “Wow!” factor, because “Wow!” creates buzz. Whether you opt for funny, emotional or an altogether different tone, your web content needs to have an alluring edge. It needs to stand out so people will stop clicking their mouse and dig deeper into what you have to offer.
Reliable Email Service
Using email-marketing software will help deepen and expand your connection with consumers. If Facebook, Twitter and the all-important 140 characters are used as the marketing spark, then an email is the personal, human touch that many people are still looking for. Aweber offers email service with tracking, which ensures better deliverability of your emails to the right place at the right time. This service provides top-notch communication methods, which can be the difference between signing a big client, or losing that client forever.
Have Some Style
If you have a busy, messy and visually overcrowded website, consumers are going to look the other way. The style and layout of your website is every bit as important as your content. Your site needs to be streamlined and easy to navigate. While different media styles (images, video) will attract a different spectrum of potential consumers, they still need to be able to easily find their way around your site. Nobody wants to be trapped in a digital labyrinth — it’s not good for business.
Discover Your Niche Market
Forget demographics, well not completely. But focus mostly on the niche market. While the coveted age demographic of 18 to 34 might be important when it comes to TV ratings, it doesn’t mean anything online. Take a good look at what you’re selling or what service you are providing and specifically target that niche. While a thriving business is all about expanding those niche markets, it is important to have a solid starting point.
Update Often and Mix it Up
Think of your website as a digital billboard; Keep it polished, updated and refreshed with new content. Whether it’s articles, blogs, images or video, keep it new. If the old content didn’t do enough for business, aim for something different and more engaging. Your website is a continuous work in progress.
There is no one-size fits all solution to successful online marketing. The more irons you have in the fire, the better. However, with these five easy tips you are well on your way to creating a thriving digital empire.
Do you use these fundamental approaches to creating a buzz for your online business? Do you find any of them challenging or extremely successful? Leave a comment below.
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