Is Your Product or Site a Purple Cow?
|August 16, 2011||Posted by Louise under Product Development|
What I mean by “Purple Cow”: whatever you are selling, whether for money or for collecting loyal followers – is your product or site remarkable? Does it stand out from the masses of competition?
If you are in the midst of developing your business, which means developing your product, figuring out your niche, building your site, you may want to give this video a look. In it, Seth Godin discusses standing out (or being a Purple Cow) as well as what otaku is and how it helped others like alternative band Pearl Jam sell 96 albums in only two years and Krispy Kreme top the doughnuts chart.
According to Godin, the key is to target those otaku markets. Solve their problems or meet their demands.
So, are you catering to an otaku market? How do you reach them? Leave a comment and we can discuss it further.
Keep moving forward…